Best Stand-Up Paddle Board Brands of 2024

Are you looking for the best stand-up paddle board brands to purchase your next gear from? Or maybe you’re just not sure which one to pick? The wide range of SUP board companies is quite overwhelming, after all. Don’t worry, I got everything you need to know in this article.

As stand-up paddleboarding becomes more and more of a popular water sport, the SUP industry is definitely rising with it. That’s why you’ll see a lot of stand-up paddle board brands showing up here and there. Some have been around serving wave riders for a long time while some have only started making a name for themselves recently.

In this article, we will talk about the top ten stand-up paddle board brands in the market today. We will also be discussing the benefits they offer to their customers and their highly-rated products. If that sounds good to you, then keep on reading.

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What Is a SUP?

Before anything else, let’s talk about what stand-up paddle boarding or “SUP” is for those of you who are not familiar with it yet. Basically, stand-up paddleboarding, or SUPing as I like to call it, is an outdoor water sport where a person stands on a large floating board while using a paddle to move around. Yes, I know it sounds kind of boring when I put it that way, but believe me, it’s a fun and thrilling activity you can do with your friends, family, someone special, or even your best dog buddy. 

Best Stand-Up Paddle Board Brands of 2024 3

Paddle boards have been around forever. Historians actually believe that people from the 16th century have been paddleboarding using crafted wooden boards to move around the water and catch some waves like we do today. The modern ones that stand-up paddle board brands are offering now were actually pioneered by a guy named Tom Blake. He started building hollow, lightweight boards good enough to handle an average person’s weight while still being able to float in the water.

Stand Up Paddle Board Brands 

I’ve compiled a bunch of paddle board brands that are highly ranked by people from the SUP community. These are trustworthy companies perfect for: beginners looking for a good paddle board brand to try out, an intermediate rider wanting a better SUP supplier to get gears from, or an advanced water sports enthusiast searching for the top paddle board label. I’ve created a ranking system that will help you easily scan through each paddle board brand based on the price range of their boards, the variety of the SUPs they offer, and the availability of their products to paddlers all over the world.

So without further ado, here are some stand-up paddle board brands I think you should check out:

Atoll Boards Co.

atoll paddle board brand

Product Variety: 2/5

Availability: International Shipping Available

Rating: 4/5

If you’ve been following my SUP journey, you’ve probably seen my Atoll 11” paddle board review. I provided an in-depth insight in that article. If you would like to learn more about that specific Atoll board, check it out here. But in this article, I’m going to focus on the paddle board brand itself. Now, Atoll specializes in inflatable SUPs but they also offer paddles and other accessories. They are based in Huntington Beach so you might get a hint of the Southern California surf culture from their brand.

Thurso Surf

thurso paddle board brand

Product Variety: 5/5

Availability: Ships to North America and EU

Rating: 4.5/5

Thurso is one of those stand-up paddle board brands that encourage people to do something different and seek adventure… which I’m totally on board with, of course! They offer their customers the opportunity to find peace in the water using their paddle boards that are designed from cutting-edge and modern technologies. Their SUP boards and accessories are perfect for all the thrill-seekers out there.

Bluefin SUP

Bluefin Cruise Carbon

Product Variety: 3/5

Availability: Ships worldwide from their website

Rating: 5/5

Now some of you have probably heard about Bluefin before as it is one of the most popular stand-up paddle board brands in the market today. I don’t blame them, though. They have a range of high-quality boards, even giving you a five-year warranty with their products.

Their SUP boards are designed in the UK and are inclusive to everyone wanting to catch the waves. Bluefin also offers backpacks for your gear, paddles, and other accessories.

Aqua Marina

Best Stand-Up Paddle Board Brands of 2024 4

Product Variety: 4.5/5

Availability: Available on Amazon and partner websites in EU

Rating: 3/5

Aqua Marina has been providing paddleboarding SUP gear to water sports enthusiasts since 1991. Having all that experience in the industry, this paddle board brand offers a unique experience with their lightweight and sturdy boards with ergonomic design. They also have a community sponsorship program that’s open to all paddlers who want to be with like-minded people. And did I mention they let you test out their products as part of the community perk? 😉


irocker paddle board brand

Product Variety: 4/5

Availability: Ships to the US, EU, and AU | At the moment, iRocker boards aren’t available on Amazon

Rating: 5/5

Sixth on our list is iRocker, a paddle board brand that uses high-quality Triple Layer Composite military PVC. This material allows their boards to be lighter in weight than other ones in the market and will give you extra protection from impacts. iRocker designs its products in Florida and is available to purchase in 42 different countries.

Tower Paddle Boards

tower paddle board brand

Product Variety: 2/5

Availability: Available on Amazon

Rating: 3/5

The best thing about Tower Paddle Boards is that they offer the best paddle boards for a great price. This paddle board brand’s goal is to get rid of third-party sellers and wholesalers to be able to cut the price of the products in half. They offer classic wood SUPS, inflatable paddle boards, paddles, and other accessories like bags and fins. They also have a SUP board selection tool you can try on their website to find out which of their products is the best one for you. Cool, right?

Red Paddle Co.

Best Stand-Up Paddle Board Brands of 2024 5

Product Variety: 5/5

Availability: Available on Amazon

Rating: 4/5

Red Paddle Co. is an awesome company that encourages everyone to try out paddleboarding. Whether you are a beginner paddler or a pro racer, they have every board you will need. Their inflatable boards are designed to be stable, durable, and stiff, which means they can withstand any kind of water adventure!


Best Stand-Up Paddle Board Brands of 2024 6

Product Variety: 3/5

Availability: Available on Amazon

Rating: 3/5

ROC SUP Co. offers boards with unmatched quality and designed using groundbreaking technology. They have such a wide array of products. Whatever type of paddler you are or what kind of lifestyle you live, they probably have something nice for you. ROC is one of those stand-up paddle board brands that have heavy-duty paddle boards, inflatable kits, premium accessories, and of course, awesome apparel.


Best Stand-Up Paddle Board Brands of 2024 7

Product Variety: 3/5

Availability: US, EU, and AU

Rating: 4/5

Last but not least on our list of stand-up paddle board brands is the company Bestway. This enterprise has been in the industry since 1994 and has about nine branches all over the US, Australia, and Europe. Their products are also sold by major retailers in 110 countries. They are definitely one of the established paddle board brands you can trust. If you’re looking for a company that offers everything from inflatable paddle boards to inflatable swimming pools, I suggest you check out Bestway.

I know that’s a lot of information to take in but I hope this article helped you compare the different stand-up paddle board brands dominating the market today. Now, even though each company I’ve mentioned has unique qualities to offer, they’re all passionate about one thing: to bring you the best gear possible for your paddleboarding journey. That’s what’s important at the end of the day right? 

If you ask me, I would always go between the Bluefin and the Goosehill as my personal favorites simply because of the quality they deliver. The Goosehill is even more amazing since they truly deliver quality for the price they have, so if you’re a beginner or simply want an all-around board that offers stability and rigidity, then the Sailor is for you.

The bottom line is, whichever of the paddle board brands you choose from this list, you are supporting a company that has a passion for paddleboarding, water sports, nature, and adventure. And if you’ve been reading my blog, you’ll know that that’s what this community is all about.

Let me know if you want to start a conversation about this topic! Just leave me a comment down below and I will get back to you as soon as I can. You can also follow me on my Facebook and Instagram for more SUP content like this. 

I might earn a small commission when you make a purchase through my link, so that I can keep my site running and pay the hosting bill. Read my affiliate policy to learn more.
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